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Our site has a very distinctive style and flow. And that comes from our longtime dedication to being less of a "store" that's trying to sell you gear -- and more of a "bass-playing buddy" who is showing you some really cool bass stuff he found. That vibe started way back in the late 90s, when Bob was providing K&K pickups at "musician to musician discounts" and raving about them in his own words. You could (and still can) hear his voice (and hopefully, mine) in the product descriptions, tip …